Great Heights is now introducing its own cultured diamonds that mimic the natural growing process, allowing customers to enjoy precious styles that are high-quality, affordable, ethical and more customizable than ever before. The launch collection of lab-grown diamonds appeals to the next generation of consumers who are looking for conflict-free jewelry pieces.
Now, Great Heights is giving consumers the ability to choose the cut, color and clarity of their diamond with a simplified online tool called Guide Me. The platform integrates CGI technology to offer 360-degree product views to mimic the jewelry pieces that they would see in-store.
Lab-grown diamonds can retail for up to 40% less compared to mined diamonds, and offer other qualities that rival natural diamonds.
Customizable Cultured Diamonds
Great Heights' Lab-Grown Diamonds Give Customers More Control
Trend Themes
1. Lab-grown Diamond Market - Lab-grown diamonds are disrupting the traditional diamond industry and creating opportunities for new entrants to capture market share.
2. Customizable Jewelry - The ability to customize jewelry pieces, such as diamonds, is becoming more popular as consumers seek personalized and unique products.
3. Ethical and Sustainable Jewelry - Consumers are becoming increasingly concerned about ethical and sustainable practices and are seeking out brands that prioritize these values in their production processes.
Industry Implications
1. Jewelry Retail - Retailers can use lab-grown diamonds to offer affordable and customizable products, disrupting the traditional diamond industry.
2. Online Shopping - The integration of CGI technology in online shopping platforms, such as Great Heights' Guide Me, is allowing for a more immersive and personalized shopping experience for consumers.
3. Environmental and Social Sustainability - Brands that prioritize environmental and social sustainability in their production processes, such as lab-grown diamonds, have the opportunity to attract consumers who are willing to pay a premium for ethically sourced products.