We've had an influx of Trend Hunter articles featuring styles from countries in Asia, so searching for wedding couture from such a rich culture was inevitable. I've fallen in love with India's wedding couture, and especially the Falguni and Shane Peacock Bridal Collection.
My favorite thing, for lack of a better term, about the Peacock Bridal Collection is that they are unbridled styles that transcend time whether modern, traditional, or somewhere in between.
As these designs show, it's acceptable to have the midriff exposed or covered, use a scarf or perhaps a silky shoulder wrap of some sort, a dress or pants or even both! The detail put into the designs and the jewels is nothing short of stunning and the jewelry is fabulous. No matter the style, these designs are sexy, classy, hip, and elegant.
I can envision India wedding couture being worn outside of Asia and in Western culture by brides who openly embrace cultural diversity and aren't afraid to test the waters--or at least implement some of their ideas.
Cultural Wedding Couture
Falguni and Shane Peacock Bridal Collection
Trend Themes
1. Cultural Fashion Fusion - There is an opportunity to create a new market for cultural wedding couture that fuses traditional and modern styles
2. Modest Bridal Wear - The trend of modest bridal wear is increasing, and designers can take inspiration from the use of scarves and shoulder wraps in the Peacock Bridal Collection
3. Globalization of Wedding Fashion - As cultural diversity in weddings becomes more commonplace, there is an opportunity for the globalization of wedding fashion through incorporating traditional attire from around the world
Industry Implications
1. Fashion - Fashion designers can take inspiration from the Falguni and Shane Peacock Bridal Collection to create new wedding couture that transcends traditional styles
2. Wedding Planning - Wedding planners can offer cultural wedding couture options to diverse clients looking to incorporate traditional attire into their special day
3. Jewelry - Jewelry designers can take cues from the stunning and intricate jewelry designs in the Peacock Bridal Collection to create unique statement pieces for brides