Hit UK TV show "Fonejacker" has inspired online sales of lookalike balaclavas, sunglasses and retro mobile phones for use at costume parties and in YouTube parodies.
The Channel 4 show features a balaclava-wearing prankster making bizarrely-voiced phone calls to unsuspecting members of the public.
Although the comedian behind the voice has recently been unmasked, this has not stopped the interest in all things "Fonejacker," including his trademark red and white striped mask. Outfits regularly fetch up to £30 on eBay and other similar online retailers.
Cult TV Apparel
UK Show "Fonejacker" Inspires Rise in Balaclava Sales
Trend Themes
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Industry Implications
1. Costume and Party Supplies - Opportunity in the costume and party supplies industry to meet the demand for balaclavas, sunglasses, and retro mobile phones for costume parties inspired by TV shows.
2. Entertainment and Media - Possible disruptive innovation opportunity for the entertainment and media industry to create and market merchandise like balaclavas, sunglasses, and retro mobile phones based on popular TV shows.
3. Online Retailers - Opportunity for online retailers to capitalize on the demand for merchandise such as balaclavas, sunglasses, and retro mobile phones inspired by TV shows.