The CStyled Content Series from Claire's features celebrity duo Chloe and Chenelle Delgadillo and it offers shoppers plenty of ideas for styling the brand's vibrant accessories. This content created for the brand's young target audience speaks to Gen Z with popular themes that align with different aesthetics, such as punk and nostalgic Y2K.
At the heart of these videos, Claire's is all about empowering its consumers to embrace authentic self-expression and confidence. Now that the first few CStyled Content Series videos have dropped, more are to come over the next year, inviting young, fashion-forward consumers to play with over-the-top accessories and uniquely juxtaposed elements.
Chloe and Chenelle Delgadillo are stylists who have worked with many notable Gen Z celebrities, including Willow Smith, Rosalia and Olivia Rodrigo.
Gen Z Stylist Series
Claire's CStyled Content Series Shows Shoppers How to Style Accessories
Trend Themes
1. Gen Z Self-expression - The CStyled Content Series from Claire's shows that there is a growing trend among Gen Z to express themselves through colorful and vibrant accessories.
2. Authenticity in Fashion - Claire's messaging around the CStyled Content Series highlights the trend of authenticity and self-expression, providing an opportunity for disruptive innovation in sustainable fashion.
3. Nostalgic Y2K Aesthetic - The inclusion of the nostalgic Y2K aesthetic in the CStyled Content Series suggests a growing trend among Gen Z towards a renewed interest in early 2000s fashion and style.
Industry Implications
1. Retail - The CStyled Content Series from Claire's underscores the need for retailers to adapt to new and evolving trends in order to remain competitive and capture the purchasing power of Gen Z.
2. Fashion - The growing trend of self-expression through fashion and accessories, as seen in Claire's CStyled Content Series, presents an opportunity for innovation in sustainable fashion designed with individual expression in mind.
3. Entertainment - The involvement of celebrity stylists in Claire's CStyled Content Series highlights the role of entertainment in driving fashion and style trends, presenting an opportunity for innovation in digital content and influencer marketing.