Starbucks is showing no sign of slowing down as it continues to roll out unique and seasonal drink offerings, with the most recent being the announcement of the Crystal Ball Frappuccino.
The mystical drink is set to launch for just a few days in March, and was dominantly advertised on the social media channels of the brand's baristas. In a conversation with Business Insider, Starbucks revealed that this new concoction will "feature a peach-flavored cream base topped with whipped cream and colorful rock candy."
Aside from its flavor profile, this drink is sure to be a hit on Instagram for its highly photogenic coloring of marble turquoise.The sugary drink will be released for a limited time on March 22nd.
Blended Crystal Ball-Inspired Drinks
Starbucks is releasing a Crystal Ball Frappuccino
Trend Themes
1. Seasonal Drink Offerings - Starbucks continues to roll out unique and seasonal drink offerings, creating opportunities for new flavor and ingredient combinations.
2. Instagrammable Food and Drinks - The Crystal Ball Frappuccino's highly photogenic coloring will likely attract attention on social media platforms, opening up opportunities for other visually appealing food and drink creations.
3. Limited Time Releases - Releasing the Crystal Ball Frappuccino for a limited time creates a sense of urgency and exclusivity, driving customer excitement and increasing demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new and innovative flavor combinations, as well as visually appealing food and drink options to cater to the growing demand for social media-friendly experiences.
2. Social Media and Influencer Marketing - The rise of Instagram and other visual-focused social media platforms has created a need for brands to create visually compelling products and experiences to engage with their audience and gain organic social media exposure.
3. Hospitality and Restaurants - Limited time releases like the Crystal Ball Frappuccino can be leveraged by restaurants and hospitality businesses to create buzz, attract new customers, and drive sales during specific promotional periods.