Just in time for the Fall 2022 season, fashion house Balenciaga introduces its newest handbag design with the Crush Bag to join the roster. To capture the luxe new item, the image campaign stars supermodel Bella Hadid with the accessory.
The Crush Bag has a unique design that allows it to be collapsable and expandable, whilst functioning like any other normal handbag. Notably, it is made with inspiration from the house's Hourglass bag silhouette due to the curved shape and the pointed edges. It is made from supple leather materials and has variations of different textures -- this includes shiny, smooth, diagonally quilted leather, and croc-embossed texture. The bag also comes with the options of a silver or gold chain or a leather strap.
Model-Showcased Luxe Handbags
Bella Hadid Stars in Balenciaga's New Crush Bag Campaign Imagery
Trend Themes
1. Collapsible Handbags - The unique collapsible design of the Crush Bag presents an opportunity for other fashion brands to explore innovations that can make handbags more versatile and space-efficient.
2. Textured Leather Bags - The Crush Bag's use of varied textures to create visual interest presents an opportunity for leather goods industries to experiment with different textures and finishes in their products.
3. Supermodel Campaigns - Balenciaga's use of Bella Hadid as the face of their new bag design presents an opportunity for other fashion brands to collaborate with popular models and utilize their influence to promote products.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the Crush Bag to explore innovative designs and materials for handbags and other accessories.
2. Leather Goods - The Crush Bag's use of varied textures and finishes presents an opportunity for the leather goods industry to explore new techniques for creating visually interesting products.
3. Marketing - The use of supermodels in campaigns for fashion and luxury goods provides an opportunity for the marketing industry to explore new ways of utilizing influencers to promote products.