Earth Balance's current nut butter range includes some creamy and some crunchy options, but at Natural Products Expo West in California, it unveiled a trio of new crunchy spreads that take inspiration from trail mix. The new varieties include: Coffee Chocolate Crunch, Cran Seed Crunch and Choco Pretzel Crunch, all of which are branded as a 'Trail Mix Blend.' These new products are bound to be flavor- and texture-rich, appealing to fans of crunchy peanut butter who are looking for exciting new alternatives.
If these new products are anything like the existing ones that are now offered by the brand, they will be non-GMO, vegan, gluten-free, naturally sweetened with agave and free from trans fat.
Trail Mix-Themed Nut Butter
Earth Balance's Crunchy Spreads Take Inspiration from Snack Mixes
Trend Themes
1. Trail Mix-inspired Nut Butters - Opportunity for creating unique nut butter flavors by incorporating trail mix-inspired ingredients.
2. Texture-rich Nut Butters - Opportunity for developing nut butter products with exciting textures to cater to consumers seeking variety.
3. Health-conscious Nut Butters - Opportunity for creating nut butter options that are non-GMO, vegan, gluten-free, naturally sweetened, and trans fat-free.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to innovate in the nut butter industry by introducing trail mix-inspired flavors.
2. Natural and Organic Products - Opportunity for natural and organic product companies to expand their offering with texture-rich nut butter products.
3. Alternative Food Products - Opportunity for alternative food product brands to cater to health-conscious consumers by creating nutritious nut butter options.