A cruise ship festival is an exciting endeavor that is bound to create some worthwhile memories. While sailing at sea can definitely be extremely relaxing, it can also accommodate exciting parties that are bound to generate some crazy stories. Kesha's Weird & Wonderful Rainbow Ride is such an event. The four-day affair is sailing from Tampa to Nassau in mid-February. Packed with concerts, audience-engaging activities, and pool deck dance parties, the cruise ship festival is marketed as a "rainbow glitter-filled trip."
Kesha's Weird & Wonderful Rainbow Ride welcomes 2,200 fans and boasts five venues for dancing and singing. Other activities include a 'Lip Sync For Your Lifeboat' with Kesha herself. For this crazy cruise ship festival, there are only two rules — "bring some glitter and be yourself unapologetically."
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
Trend Themes
1. Cruise Ship Festivals - Disruptive innovation opportunity: Create unique themed cruise ship festivals that cater to different target demographics.
2. Audience-engaging Activities - Disruptive innovation opportunity: Develop innovative and interactive experiences on cruise ships that go beyond traditional entertainment offerings.
3. Glitter-filled Trips - Disruptive innovation opportunity: Design all-inclusive cruise packages that offer unique and extravagant experiences, such as Kesha's Weird & Wonderful Rainbow Ride.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Incorporate cruise ship festivals into event planning services, offering clients unique and memorable experiences.
2. Cruise Lines - Disruptive innovation opportunity: Collaborate with popular music artists to create cruise ship festivals that attract a younger demographic.
3. Entertainment - Disruptive innovation opportunity: Transform the traditional concept of entertainment on cruises by introducing engaging and immersive activities.