If crop circles get attention, then it seems fitting that advertisers will start to recognize the opportunity. This giant ad for Swiss Air is a good example of how you can quickly turn a crop field into an ad medium. Who eats food anyway?
We've seen the Firefox logo carved into a field, but the real difference with the Swiss Air ad is that Swiss Air actually paid for it...
The only kicker with this cool idea is that it has to be from 2002 or before, because that is when Swisair ceased to exist.
Cropvertising
Why Use Fields for Food When You Can Advertise to Space?
Trend Themes
1. Cropvertising - Using crop fields for advertising purposes can be a disruptive innovation opportunity for marketing and agriculture industries.
2. Agri-marketing - Agriculture technology innovations can be utilized to empower agri-marketing sectors.
3. Sustainable Advertising - Incorporating sustainable and eco-friendly practices in advertising, such as cropvertising, can be an innovative trend in the advertising industry.
Industry Implications
1. Marketing - Cropvertising can create a new advertising market in the marketing and advertising industry.
2. Agriculture - Cropvertising can disrupt traditional farming methods and inspire a new direction for the agriculture industry.
3. Advertising - Incorporating crop fields for advertising purposes can revolutionize outdoor advertising practices in the advertising industry.