After collaborating last year, Justin Bieber and Crocs are releasing their second product collaboration with Crocs x Justin Bieber. The collaboration focuses on making a one-of-a-kind style statement by pairing the drew house Classic Clog 2 with tall drew house socks. drew house, Bieber's personal clothing brand, champions socks with the Crocs. Bieber himself says, "Crocs with socks is definitely the move. They're comfortable, they're fashionable, and most importantly it's fun to bring your own style to how you wear them.
The new drew house Classic Clog 2 features a lavender Classic Clog, a branded logo on the backstrap and plenty of room for personal expression with oversized Jibbitz charms in bold and contrasting colors.
Sock-Paired Collaborative Clogs
Crocs x Justin Bieber Shares a Unique Way to Style Classic Clogs
Trend Themes
1. Collaborative Footwear - There is an opportunity for brands to collaborate with celebrities and incorporate personal branding through the design of footwear
2. Sock and Footwear Pairing - There is an opportunity for brands to create products that champion the socks and footwear pairing trend
3. Personalized Footwear Accessories - There is an opportunity for brands to create oversized accessories like the Jibbitz charms which can be used to personalize footwear designs
Industry Implications
1. Footwear - Footwear brands have the opportunity to collaborate with fashion or pop culture icons and personalize their products through the use of accessories
2. Fashion - Fashion brands can create their own line of oversized accessories to allow consumers to personalize their clothing and footwear
3. Celebrity Marketing - There is an opportunity for brands to collaborate with celebrities which can act as an endorsement for a product and create a unique style statement