Brash Beer Ads

This Croatian World Cup Ad Talks Up Croatia's Chances at the World Cup

These thrilling Croatian World Cup ad is an attempt at firing up Croatian football fans ahead of the country's World Cup campaign in Brazil. The ad for beer label Ozujsko has a bold tagline, 'We're here to leave a mark.'

Despite boasting some talented players, Croatia is not considered one of the favorites to win the World Cup. What's more, the Croatian team is in line for a baptism of fire, having to face tournament hosts and favorites Brazil in the opening game of the tournament.

The Ozujsko ad boldly states that even though the Croatians will be playing 10,000 kilometers away from home and will be up against the likes of Brazil, the team will be unfazed as they will 'defend better,' 'kick harder' and 'celebrate stronger.'

The ad depicts the Croatian World Cup team playing against Brazil and scoring a spectacular goal, sending their fans into raptures.
Trend Themes
1. Bold Beer Ads - Opportunity for beer companies to create bold advertising campaigns that resonate with fans and build connections with sports teams.
2. Challenger Branding - Opportunity to establish a challenger brand focused on underdogs and inspiring confidence in teams not considered favorites to win big events.
3. Localized Advertising - Opportunity to create advertising campaigns that speak to local and national pride and connection to sports teams and events.
Industry Implications
1. Alcohol Brands - Chance to create advertising that is bold and creative, forming deep connections with sports fans and inspiring confidence for teams considered underdogs.
2. Marketing and Advertising - Opportunity to create strategies for localized advertising campaigns for large-scale sporting events that connect with fans' national and regional pride.
3. Sports Apparel Brands - Can take cues from beer brands in creating bold and inspirational advertising that resonates with underdogs and passionate sports fans.

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