The Criterion Fine Cut Knives ad campaign shows just how fine cut these knives are through close-up shots of sliced fruit and fish. As though inspired by the cosmos, these images look like explosions in space. The bright white light that cuts through the mid-section of each food is the eye of the explosion while the surrounding color is likened to a vibrant constellation.
Created by Ogilvy & Mather, an ad agency based in Bogota, Colombia, the Criterion Fine Cut Knives ad campaign is at once beautiful and informative. By zooming in this close to the cut, a person can only surmise that it wouldn't be as perceivable from a distance.
The Criterion Fine Cut Knives ad campaign was photographed by Dario Mora.
Cosmic Fruit Ads
The Criterion Fine Cut Knives Campaign is Out of This World
Trend Themes
1. Fine Cut Imagery - The use of close-up shots and intricate details in advertising campaigns can create visually stunning and captivating content.
2. Cosmic Inspirations - Drawing inspiration from outer space and celestial themes can help brands create unique and eye-catching visual elements in their marketing materials.
3. Informative Precision - Proving the effectiveness of a product or service by showcasing its fine details and precision can be a compelling marketing strategy.
Industry Implications
1. Advertising - The advertising industry can embrace the trend of using fine cut imagery to create visually stunning and captivating campaigns.
2. Kitchenware - Kitchenware companies can leverage the cosmic inspirations trend to create visually captivating and unique advertisements for their products.
3. Photography - Photographers can explore the trend of informative precision to showcase their skills in capturing intricate details and precision in their photographs.