Taco Bell is well known for its innovative dishes and its new Crispy Tortilla Chicken is no exception.
Currently being tested at select locations in Houston, Texas and Dayton, Ohio, Taco Bell's Crispy Tortilla Chicken is a clever take on the brand's signature chicken strips. Instead of the usual coating, Taco Bell has taken strips of premium all-white-meat chicken, marinated it in a jalapeño buttermilk mixture and then coated each strip in a layer of crunchy tortilla chips. The new dish is available as chicken strip served with a side of Creamy Chilli Pepper dipping sauce, or paired with lettuce, cheese, and diced tomatoes as a Crispy Tortilla Chicken Taco.
Though still in the testing phase, Taco Bell's Crispy Tortilla Chicken is slated for nationwide release in 2020.
Tortilla Chip-Coated Chicken
Taco Bell's New Crispy Tortilla Chicken is Made with Tortilla Chips
Trend Themes
1. Tortilla Chip-coated Food - Opportunity for food businesses to experiment with innovative coatings for a unique dining experience.
2. Fast Food Reinventions - A trend towards fast food chains revamping menu items to attract new customers and stay competitive.
3. Spicy Chicken - Opportunity for food businesses to experiment with bold and unique flavors to appeal to adventurous eaters.
Industry Implications
1. Fast Food Industry - Fast food chains can stay relevant with reinvented menu offerings that break away from traditional fast food options.
2. Snack Food Industry - Snack food companies can experiment with different coatings to create new and unique snack options.
3. Poultry Industry - Poultry companies have an opportunity to explore interesting and bold flavor options to appeal to adventurous eaters.