Consumers today are on the hunt for any and all ways to save some money in the face of inflation, which is seeing brands provide new offerings with this in mind like the McDonald's $5 Crispy Chicken Sandwich Meal.
The meal deal is an app-only offering that is available for a limited time with either a Crispy, Spicy or Deluxe Chicken Sandwich along with a medium fries and soft drink. Patrons looking to take advantage of the meal deal can do so once per week while the promotion is running through September 4, 2022.
The McDonald's $5 Crispy Chicken Sandwich Meal is part of a larger shift in the QSR market towards set price, value-focused offerings to help patrons stretch their dollar even further.
App-Only QSR Meal Deals
The McDonald's $5 Crispy Chicken Sandwich Meal is Value-Focused
Trend Themes
1. App-only Meal Deals - Providing app-only deals is a disruptive innovation opportunity for quick-service restaurants to increase customer engagement and loyalty.
2. Value-focused Offerings - Offering set prices and value-focused menu items can be a disruptive innovation opportunity for quick-service restaurants to attract and retain price-sensitive customers.
3. Limited-time Promotions - Providing limited-time promotions is a disruptive innovation opportunity for quick-service restaurants to create a sense of urgency and boost sales during slow periods.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can use app-only meal deals, value-focused offerings, and limited-time promotions to differentiate themselves in a highly competitive industry.
2. Mobile App Developers - Mobile app developers can partner with quick-service restaurants to create custom mobile apps that offer exclusive deals and discounts to customers, increasing engagement and loyalty.
3. Food Delivery Services - Food delivery services can partner with quick-service restaurants to offer app-only meal deals and limited-time promotions to their customers, increasing sales and customer satisfaction.