When looking at criminal ads it's often the government, police or a social group warning about the risks of civil disobedience. These ads are a different kind of criminal ad, however. These ads take convicted criminals and asks them to create an ad campaign, the results are very professional looking.
The project is called Concepting With Convicts and it was created by Ben Pfutzenreuter and Pat Davis. The idea is to use the prison pen pal system to allow convicted criminals to use their artistic abilities in interesting ways.
Some of the ads are very good including the clever "Drive it like you stole it," for Cadillac or the powerful "Not every criminal stands behind bars" ad.
Creative Criminal Ad Campaigns
These Criminal Ads Gets Creative with the Criminally Convicted
Trend Themes
1. Creative Advertising - Disruptive innovation opportunity: Explore unconventional advertising strategies that involve convicted criminals for unique and attention-grabbing campaigns.
2. Prison Pen Pal System - Disruptive innovation opportunity: Develop platforms or initiatives that channel the artistic abilities of convicted criminals to create meaningful and socially impactful projects.
3. Powerful Messaging - Disruptive innovation opportunity: Embrace powerful and thought-provoking messaging to create impactful ad campaigns that challenge societal norms and perceptions.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate unconventional advertising tactics into campaigns to captivate audience attention and drive brand differentiation.
2. Prison Reform - Disruptive innovation opportunity: Advocate and implement programs that promote creativity and rehabilitation for convicted criminals, allowing them to contribute positively to society through artistic endeavors.
3. Social Awareness - Disruptive innovation opportunity: Utilize powerful messaging and visual storytelling to raise awareness and challenge societal stigmas associated with criminality, fostering empathy and understanding.