Crème brûlée is the high-end dessert that serves as inspiration for the newest collection of beverages to be released through McDonald's in Japan. The caffeinated Crème Brûlée Latte boasts a base of espresso that's enriched with crème brûlée syrup and whipped cream and topped with crispy sugar cookie pieces.
Alongside the Crème Brûlée Latte, McDonald's Japan is also serving a Crème Brûlée Frappe and an Iced Crème Brûlée Latte. The range is being offered through the McCafe by Barista sub-brand and as a trio, these drinks cover hot, cold and caffeine-free options.
With the expansion of both foodie and coffee culture around the world, consumers are now expecting to find hybrid drinks and unique crossover flavors at their favorite establishments.
Creme Brulee Lattes
McDonald's Japan is Now Serving Sweet Dessert-Inspired Beverages
Trend Themes
1. Hybrid Beverages - By combining different flavors and inspirations, there is an opportunity to create innovative beverage offerings that appeal to consumers seeking unique taste experiences.
2. Dessert-inspired Drinks - Introducing beverages that replicate popular dessert flavors like crème brûlée can attract customers looking for indulgent and sweet alternatives to traditional coffee options.
3. Expansion of Specialty Coffee - As coffee culture continues to grow, there is a chance to create and market specialty coffee options that stand out from the competition, such as the Crème Brûlée Latte.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of unique crossover flavors and hybrid drink options to cater to evolving consumer preferences.
2. Coffee Chains - Coffee chains can leverage the trend of dessert-inspired drinks to introduce innovative menu items and stay competitive in the evolving coffee market.
3. Cafes and Bakeries - Cafes and bakeries can take inspiration from the success of crème brûlée lattes and create dessert-inspired beverages to attract customers seeking indulgent coffee options.