At first glance, the Creature Comforts Tropicalia IPA looks like it might be filled with juice instead of beer. Of course, that's what makes it stand out from the crowd. With a branding that might very well appeal to women more than men -- a rarity in this industry. Yet the cans also speak to the social media age. After all, it would be silly for brands not to capitalize on the desire for people to share on their personal platforms.
That said, the design of the Creature Comforts Tropicalia IPA look also speaks to what a person can expect upon their first scent and sip. Hailing from Athens, Georgia, the summer beer is essentially "full of tropical fruit and sunshine," as Uncrate accurately puts it.
Modern Tropical Beers
The Creature Comforts Tropicalia IPA Looks Filled with Sunshine & Happiness
Trend Themes
1. Modern Tropical Beers - Breweries are creating new, fruity craft beers to appeal to a wider range of consumers, including those who may not traditionally enjoy beer.
2. Socially-optimized Branding - Brands are leveraging social media by designing packaging that prompts consumers to share their product online and promotes digital interaction.
3. Craft Beer for Women - The craft beer industry has an opportunity to target women by creating beers with branding that appeals to them and flavors that are more palatable than traditional beer tastes.
Industry Implications
1. Craft Beer - Breweries can differentiate themselves by creating unique, tropical-inspired beers that appeal to a wider range of consumers.
2. Marketing and Advertising - Agencies and designers have the opportunity to create innovative packaging and branding that promotes social media sharing and interaction.
3. Consumer Goods - Companies in the food and beverage space can expand their offerings to include tropical craft beers that align with consumer preferences and promote new taste experiences.