Disney works in collaboration with CreativeSoul to present the new CreativeSoul Doll collection. The photography studio is founded by Regis and Kahran Bethencourt and aims to transform their influential portraits into special-edition art. The new range captures classic Disney processes from a more diverse angle as it features an African diaspora with bright colors and textures.
The gowns that are worn by the dolls are made with ethnic fabrics and are wearing naturally textured hair to celebrate rich Black culture. The photography series of Afrocentric Disney princesses see Snow White, Cinderella Rapunzel, and Tiana -- truly captures the beauty and strength of diversity from a powerful angle. The Bathencourts were very involved with the process of the dolls, from choosing the hair textures, skin tones, fabrics, accessories, and molds, and photographing them.
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Trend Themes
1. Diverse Dolls - There is an opportunity for toy companies to create more diverse dolls that celebrate different cultures and include a wider range of skin tones and textures of hair.
2. Afrocentric Disney - Disney's CreativeSoul Doll Collection demonstrates an opportunity to diversify classic Disney characters, catering more towards African diaspora audiences.
3. Cultural Representation - There is an opportunity for companies to broaden cultural representation within the toys and merchandise industry by incorporating ethnically authentic fabrics and designs.
Industry Implications
1. Toy - Toy companies must be more innovative by creating more inclusive dolls and figures to celebrate different cultures and incorporate more diverse design elements.
2. Photography - Opportunities lie within working with toy companies to create meaningful photographic images or marketing campaigns, celebrating diversity, and showcasing the ethnic authenticity of dolls and toys.
3. Merchandise - Retailers could capitalize on the meaningful messaging of creating ethnically diverse dolls, creating profitable business opportunities that celebrate all cultures and consumers.