This creative candy box was designed for the Ahli United Bank as a way to help get kids asking questions about banking. 5,000 of the ATM-shaped candy boxes were given out at a festival, where there were many kids lining up to snag a box of their own.
On the front of the boxes is a card, which can be pulled part of the way out of the box in order to release candies from the faux machine. What's great about this box is that it can be opened and refilled with more small candies once it has been emptied out, making it a toy that has a longer life than just beyond a day at the Gergean Festival.
Candy Banking Boxes
Ahli United Bank's Creative Candy Box Gets Kids Excited About Banking
Trend Themes
1. Interactive Promotional Packaging - There is an opportunity to design packaging that engages and excites customers, extending the life of the product beyond the point of sale.
2. Financial Literacy for Youth - There is an opportunity to create fun and educational materials that facilitate conversations between parents and youth about financial literacy.
3. Brand Loyalty Through Non-traditional Means - There is an opportunity for banks and other financial institutions to use creative means, such as candy boxes, to create brand loyalty and engage customers in a fun and memorable way.
Industry Implications
1. Banking - Banks can look to creating unique and interactive products to engage customers in a way that traditional banking cannot, ensuring brand loyalty and increased engagement with financial services.
2. Consumer Goods and Packaging - Packaging designers and consumer goods companies can explore innovative packaging options that not only promote the product but also offer additional value through interactive features that engage the consumer.
3. Education and Youth Services - Educational institutions and youth programs can partner with financial institutions to create engaging educational materials that promote youth financial literacy and help bridge the conversation gap between parents and their children.