This creative advertising stunt from Mattel takes place in a mall and is appropriately named the 'Pictionary Mall Surprise.' The ad features a guy holding a Pictionary box, and if a person gets close enough to the ad, it comes to life.
Snce Pictionary can be played without requiring words from the person who is doing the drawing, this experience naturally causes a curious group to gather and see why people are standing around shouting words at an ad. The ad uses a webcam to interact with people live, and when the right word is guessed, participants win big prizes. Although a similar stunt could have just as easily be pulled with an artist and an actual paper easel, the use of technology is really what makes it so much fun for people to try.
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
Trend Themes
1. Interactive Advertising - There is a growing trend in using technology to create interactive and immersive advertising experiences.
2. Augmented Reality Marketing - Brands are exploring the use of augmented reality to engage consumers and create unique advertising campaigns.
3. Experiential Marketing - Creating live, interactive experiences for consumers is becoming increasingly popular in the advertising industry.
Industry Implications
1. Advertising - The advertising industry can utilize interactive experiences and augmented reality to capture and retain consumer attention.
2. Gaming - The gaming industry can incorporate interactive elements in game advertisements to make them more engaging and memorable for players.
3. Technology - The technology industry can develop innovative solutions and platforms for creating interactive advertising experiences.