The Taco Bell Cravetarian Taco is being test marketed by the brand to offer consumers a vegetarian-friendly option to try out. The taco features a proprietary plant-based protein blend that is made using peas and chickpeas to take the place of conventional ground beef. The taco comes topped with shredded cheddar cheese along with lettuce, diced tomatoes and a reduced-fat sour cream, all served in a crunchy corn shell.
The Taco Bell Cravetarian Taco is priced at $2.19 each and is being made available at one of the brands locations in Tustin, California until April 29, 2021 while supplies last. The proprietary plant-based meat alternative also features a vegan-friendly recipe that is AVA-certified and can be ordered as a substitution in another menu item offering.
Proprietary Plant-Based Tacos
The Taco Bell Cravetarian Taco is Made with a Pea and Chickpea Blend
Trend Themes
1. Plant-based Protein Blends - There's an opportunity for developing new, innovative and proprietary plant-based protein blends to replace traditional ground beef in menus in different industries.
2. Vegetarian-friendly Alternatives - With the increasing demand for food alternatives that cater to various dietary needs, businesses can innovate and create innovative vegetarian-friendly alternatives to attract a wider consumer base.
3. Sustainable Food Sources - The use of plant-based proteins and ingredients for menus is not only good for the health of the consumers but also for the environment, creating an opportunity for sourcing and promoting sustainable food sources in different industries.
Industry Implications
1. Fast Food Industry - There's an opportunity for businesses in the fast food industry to cater to different dietary needs by integrating vegetarian-friendly and plant-based protein options in their menus.
2. Food Service Industry - There's a possibility for food service businesses to offer innovative vegetarian-friendly menu items, catering to the rising demand for healthier and environmentally sustainable food options.
3. Health and Wellness Industry - Innovative plant-based protein and vegetarian-friendly menu items present an opportunity for businesses in the health and wellness industry to provide healthier food options to their clients and customers.