Lunar, the world's first ever brand of alcoholic craft seltzers that is inspired by Asian flavor profiles and traditions, launched a limited-edition hard seltzer as part of a collaboration with Jeju Noodle Bar, a New York City restaurant that is the proud owner of a Michelin star that recognizes its unique take on Korean cuisine.
The 'Mint Omija' craft seltzer makes ample use of the famed omija berry, which is often referred to as a 'five flavor berry' due to its unique ability to offer sweetness, saltiness, sourness, bitterness and spiciness all in one, with the inclusion of mint helping to elevate the already complex taste of the berry element.
This particular craft seltzer was carefully created in order to jive perfectly with the menu items offered at Jeju Noodle Bar, making it a spectacular example of how premium alcoholic beverages can partner with best-in-class restaurants to offer elevated culinary and drinking experiences.
Noodle-Compatible Craft Seltzers
The 'Mint Omija' Seltzer Offers A Complex Explosion Of Flavors
Trend Themes
1. Asian-inspired Craft Seltzers - There is an opportunity for beverage companies to explore the infusion of unique Asian flavors into the alcoholic seltzer market.
2. Collaborative Limited-edition Beverages - Beverage companies can collaborate with popular restaurants to create limited-edition craft seltzers that can offer elevated culinary and drinking experiences.
3. Five-flavor Berry Infused Beverages - The omija berry, known for its complex flavor profile, can be a unique and disruptive ingredient in the creation of craft seltzers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take advantage of the booming trend in the seltzer market and explore unique flavor profiles that can differentiate their products from competitors.
2. Hospitality and Restaurant - Restaurants that offer an elevated culinary experience can take advantage of partnership opportunities with beverage companies to create limited-edition craft seltzers that complement their menu items.
3. Food and Beverage Manufacturing - Food and beverage manufacturers can explore the use of the omija berry and other unique ingredients to create disruptive and innovative beverage products that cater to consumers looking for unique flavor experiences.