Lunar, the very first Asian-American craft seltzer brand that uses only the finest quality fruits sourced from Asia, launched a delectable variety pack that includes a strong quadrant of flavors, allowing lovers of seltzers to go about enjoying all of Lunar's best offerings without having to make any compromises.
The craft seltzers in this variety pack include the Yuzu Hard Seltzer made from yuzu juice sourced from the Japanese coastal prefecture of Shimane, a Lychee seltzer that uses lychee puree from Thailand, a Korean Plum seltzer that makes use of fermented Korean plums, and finally, a new Passion Fruit craft seltzer that combines pure passion fruit puree and a hint of lime juice.
Coming in at 4.7 percent ABV, these craft seltzers make for an excellent way to ring in the summer.
Fruit-Laden Craft Seltzers
These Seltzers Use Premium Fruit Ingredients Sourced From Asia
Trend Themes
1. Craft Fruit Seltzers - Craft Seltzer brands are using premium fruits to create new flavors and increase demand.
2. Asian Sourced Fruits - Brands are exploring Asian fruits as a unique selling point to attract consumers who want to try new flavor combinations.
3. Variety Pack Offerings - Launching variety pack offer, which includes unique flavors from different countries.
Industry Implications
1. Craft Beverage Industry - Craft beverage makers can take advantage of this trend by exploring unique fruits and flavor combinations to develop craft seltzer offering.
2. Asian Fruit Import Industry - Asian fruit importers can partner with seltzer brands to supply unique fruits, creating new and profitable business opportunities.
3. Retail Industry - Retailers can capitalize on this trend by offering a variety of seltzer flavors to attract customers looking for unique summer drinks.