Jones Soda is expanding into the cola category with Jones Craft Cola and Jones Craft Zero Cola in collaboration with Nitrocross. While Jones Craft Cola shares the natural sweetness of cane sugar, Jones Zero Cola, recognizes consumers' preferences for no-calorie beverages without flavor compromise.
These co-branded products are set to debut in early September 2024, kick-starting a multi-year Thrill One partnership between Jones Soda and Nitrocross. At the first Nitrocross race of the season in Richmond, Virginia, the products will make an appearance and they will be sold at other Nitrocross races and made available for purchase nationwide. "Partnering with Nitrocross is an ideal way to enter the cola wars. It will immediately raise the visibility of our products with a young generation of passionate fans who are open to new experiences of all kinds," said David Knight, CEO of Jones Soda.
Co-Branded Craft Colas
Jones Soda Launched Craft Cola & Craft Zero Cola with Nitrocross
Trend Themes
1. Collaborative Beverage Launches - Brands are teaming up to create co-branded beverages that combine unique market appeals, like Jones Soda and Nitrocross's cola collaboration.
2. Health-conscious Sodas - The rise of zero-calorie sodas like Jones Craft Zero Cola meets the growing consumer demand for healthier drink alternatives without sacrificing taste.
3. Experiential Marketing Campaigns - Launching new products at live events such as the Nitrocross races creates dynamic consumer engagement opportunities and direct product visibility.
Industry Implications
1. Beverage Industry - The beverage industry is evolving with niche and health-centric product lines to better align with modern consumer preferences.
2. Sports Marketing - Intensifying brands' presence in the sports marketing industry by leveraging fan engagement at events like Nitrocross yields new promotional opportunities.
3. Health & Wellness Industry - Increasing availability of zero-calorie sodas taps into the burgeoning health and wellness industry, catering to the health-conscious market.