These Two Birds craft cocktail pouches are launching from the brand to provide consumers with a way to enjoy a premium mixed drink from the comfort of home without having to do any manual mixing.
The premixed cocktails come in eight flavor options to choose from including Cherry May Sky, Cuckoo Collins, Parrot Punch, Yellow Hammer, Nestroni, Fan-Tailed Foghorn, Feathertini and the Gold Crested Gimlet. The cocktails are available for consumers to pick up from the British Honey Company website with a wider launch taking place starting in mid-October in four gift boxes.
Head Distiller Simon Brannon boasted about the new Two Birds craft cocktail pouches saying, "This exciting range really puts the fun and flavour into ready-to-pour, delivering all the fantastic flavours that Two Birds fans know and love, while providing an opportunity to attract a new younger audience to the category. The vibrant and sustainable packaging is designed to maximise on shelf standout providing eye-catching sales opportunities."
Premixed Pouched Cocktails
These New Two Birds Craft Cocktail Pouches Come in Eight Flavors
Trend Themes
1. Premixed Cocktails - The rise of premixed cocktail options offers an opportunity for innovative packaging and flavor combinations to stand out.
2. Home Cocktail Delivery - With the shift towards at-home entertaining, there is a chance to disrupt the liquor industry with convenient, ready-to-drink options delivered straight to the consumer's door.
3. Sustainable Packaging - As consumers become more environmentally conscious, there is a space to innovate in eco-friendly, eye-catching packaging for pre-made cocktails.
Industry Implications
1. Alcohol - Distilleries can expand their product offerings and potentially reach a new audience with premixed cocktail options.
2. Food and Beverage Retail - Grocery stores and online retailers can capitalize on the rise of at-home entertaining by offering convenient premixed cocktail delivery options.
3. Packaging - As sustainable packaging becomes more important to consumers, packaging companies have the opportunity to create innovative solutions for premixed cocktails and other beverages.