While most fast food chains are currently serving up a single fried chicken sandwich, Slim Chickens is giving consumers a bit more choice with its extensive lineup of Craft Chicken Sandwiches.
Slim Chicken's new lineup of Craft Chicken Sandwiches consists of four different sandwich combos, each made with 100% all-natural fried chicken breast and served on a butter toasted Brioche bun. Each of the sandwiches is meant to serve as a gourmet twist on the classic, buttermilk-marinated fried chicken breast sandwich every other chain offers. More specifically, one of the new offerings is the Craft Buffalo Ranch Sandwich, which pairs a fried chicken breast with the brand’s tangy Buffalo sauce, layers of crispy fried onions, lettuce, dill pickles, and cool Ranch-infused Mayo. Other options include the Crispy Chicken Sandwich, Craft Cayenne Ranch Sandwich, and Craft Chicken Club Sandwich.
Gourmet Chicken Sandwich Lineups
Slim Chickens is Serving a New Lineup of Craft Chicken Sandwiches
Trend Themes
1. Craft Chicken Sandwiches - The trend of offering gourmet and artisanal twists on classic chicken sandwiches presents opportunities for fast food chains to differentiate themselves in a crowded market.
2. All-natural Chicken - The demand for all-natural and minimally processed ingredients presents opportunities for chicken suppliers to partner with fast food chains looking to appeal to health-conscious consumers.
3. Customization - The trend of offering a range of sandwich combinations allows consumers to customize their orders and presents opportunities for fast food chains to increase customer loyalty and satisfaction.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to differentiate themselves and appeal to health-conscious consumers by offering gourmet and all-natural chicken sandwich options.
2. Poultry - Chicken suppliers have the opportunity to partner with fast food chains looking to appeal to health-conscious consumers by providing all-natural and minimally processed chicken for gourmet chicken sandwiches.
3. QSR (quick Service Restaurant) Technology - QSR technology companies have the opportunity to develop custom ordering platforms and digital menus that allow fast food chains to offer a range of sandwich combinations and increase customer satisfaction.