Honey Stinger recently introduced a trio of cracker bars that combine a multigrain cracker with either peanut, almond or cashew butter, as well as a layer of honey and chocolate.
Previously, the brand has focused its efforts on creating highly functional foods to satisfy the demand for low-glycemic and endurance products, but Honey Stinger's new cracker bars aim to satisfy a wider consumer range as its "first ‘not-so-guilty pleasure’ snack." As Honey Stinger's Len Zanni describes, "there is certainly a crossover to natural foods and larger grocery, especially in markets that [are] pretty well inclusive of our demographic who embraces an active lifestyle and is looking for good nutrition panels."
The new cracker and nut butter snack bars are made only with organic ingredients and boast no cholesterol or trans fat.
Nut Butter-Infused Cracker Bars
Honey Stinger's Snack Bars Layer Multigrain Crackers & Nut Butter
Trend Themes
1. Multigrain Cracker Bars - Opportunity for creating new snack bars that combine multigrain crackers with unique flavors like nut butter and chocolate.
2. Functional Foods - Opportunity to develop functional foods that cater to the demand for low-glycemic and endurance products.
3. Natural Foods - Opportunity to tap into the growing market for natural foods that offer good nutrition panels and organic ingredients.
Industry Implications
1. Snack Foods - Disruptive innovation opportunity in the snack foods industry to create unique and healthy snack bars with innovative flavor combinations.
2. Food and Beverage - Opportunity in the food and beverage industry to develop functional foods that cater to specific dietary needs and offer organic ingredients.
3. Grocery - Disruptive innovation opportunity in the grocery industry to introduce more natural and healthier alternatives to traditional snack foods.