Cowgirls Espresso
Serving Sexy Lattes
If your living in Seattle and your tired of hitting up your generic Starbucks for a fine Columbian brew, I would recommend you put a breath of fresh air in your day by checking out Cowgirls Espresso. Putting a whole new spin on work place attire, these girls may not come across as professional in your everyday coffee shop, but they will guarantee you leave satisfied... One of many drive-through coffee shop concepts, however Cowgirls Espresso, hiring "fresh-faced" women to serve you up your beverage as well as lack of clothing and enhanced cleavage... I'd say it gives them the edge. The company now has SIX locations.
Trend Themes
1. Drive-through Coffee Shops - A growing trend of convenient and unique coffee concepts that prioritize customer experience and innovation.
2. Sexualized Service Industry - An emerging trend of businesses that prioritize novelty and controversy to generate buzz and attract customers.
3. Alternative Coffee Culture - An evolving trend of coffee shops with non-traditional aesthetics and practices that cater to a specific niche.
Industry Implications
1. Food and Beverage - An industry that constantly seeks to innovate and differentiate themselves on the basis of their customer experience.
2. Hospitality - An industry that is defined by its ability to create and execute unique and memorable experiences for their customers.
3. Marketing and Advertising - An industry that benefits from companies that use provocative or unconventional tactics to generate attention and interest in their brand.