While popular mobile fashion game Covet Fashion has always provided its users with an abundance of choices for styling a model's outfit, hair and makeup, the choices for body type and skin tone have been limited up until the game's newest update.
Now, Covet Fashion offers 50 new models to represent women of different sizes, shapes, heights, skin colors and more. Since users are required to vote on styled looks as a means of choosing a winner, all who participate in the in-game challenges will be given a model with the same characteristics to style in order to encourage both fairness and diversity. These models vary from challenge to challenge, showing off a range of unique features and silhouettes.
To further support the updated 'Modern' gameplay mode, Covet Fashion is also running a campaign that aims to diminish insecurities through compliments, creating a greater sense of confidence and appreciation for diverse beauty.
Body-Positive Fashion Games
Popular Mobile App Covet Fashion Now Features 50 Models for Styling
Trend Themes
1. Diverse Representation in Fashion - Companies can capitalize on the growing movement towards inclusivity in fashion by offering diverse representation in advertising and product offerings, like Covet Fashion's newly added models.
2. Gamification of Fashion - The success of apps like Covet Fashion shows potential for gamification in the fashion industry to engage consumers and drive sales.
3. Positive Reinforcement in Advertising - The campaign by Covet Fashion that aims to build confidence through complimenting users can inspire more companies to focus on positive reinforcement in their advertising.
Industry Implications
1. Mobile Gaming - The addition of diverse models in Covet Fashion highlights the opportunity for the mobile gaming industry to embrace inclusivity and diversity.
2. Fashion - Covet Fashion's update and campaign show how the fashion industry can make strides towards diversification and inclusivity in their offerings, marketing, and messaging.
3. Beauty - In the beauty industry, there is potential for brands to tap into the desire for diverse representation and positive reinforcement in their messaging and campaigns.