The COVERGIRL Hunger Games makeup collection is complimented by 12 accompanying looks and tutorials to represent each of the Districts.
For these looks, COVERGIRL's 'Capitol Beauty Studio' dolls up eyes, lips, nails and faces with makeup from its newly-released line of Hunger Games: Catching Fire-inspired makeup. On the COVERGIRL site, each look is broken down with a video tutorial, inspirational collage, before/after photos, tips, a nailpolish look and a time lapse of the COVERGIRL makeup artists creating these looks.
Katniss' own District, 'Mining' is inspired by sooty greys, metallics and a hit of flaming canary yellow. These dystopian-inspired makeup looks are a great way to promote the upcoming Hunger Games sequel, Catching Fire, which is to be released on November 22nd. Until then, these looks should provide ample inspiration for Halloween costumes this year.
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The Dystopian COVERGIRL Hunger Games Makeup Looks are Gorgeous
Trend Themes
1. Dystopian-inspired Makeup - The Hunger Games makeup collection and accompanying looks tap into the growing trend of dystopian-inspired aesthetics.
2. Tutorial-based Marketing - COVERGIRL's use of video tutorials and before/after photos highlights the trend of tutorial-based marketing in the beauty industry.
3. Movie Tie-in Collaborations - The collaboration between COVERGIRL and The Hunger Games franchise showcases the trend of movie tie-ins in the cosmetics industry.
Industry Implications
1. Beauty - The dystopian-inspired makeup looks and accompanying products cater to the beauty industry.
2. Film - The partnership between COVERGIRL and The Hunger Games franchise intersects with the film industry.
3. Fashion - The dystopian-inspired makeup looks can serve as inspiration for Halloween costumes, making them relevant to the fashion industry.