Cover Story, the plastic-free paint company, has opened a curated paint boutique. Designed by interior designer Linda Bergroth, the new Cover Story Paint Studio is located in Helsinki and differs from traditional paint shops found in hardware stores.
The new store offers a curated collection of 32 colors, all of which have been specifically chosen for their suitability to Nordic light conditions. The shop also features limited-edition paint ranges by guest designers. Linda Bergroth explains, "the space was originally designed to be a showroom and office, but as the amount of interest from designers and private customers has grown over time, it is serving now more as a showroom and pick up point for paint."
The Cover Story Paint Studio offers a unique shopping experience and eco-conscious paint alternatives.
Curated Paint Shops
The Eco Paint Brand 'Cover Story' Opens a Curated Paint Boutique
Trend Themes
1. Curated Paint Shops - The emergence of curated paint shops that offer a unique and personalized paint shopping experience
2. Eco-friendly Paints - The increasing popularity of using eco-friendly paints as an alternative to traditional paints
3. Limited-edition Paint Ranges - The trend of showcasing limited-edition paint ranges by guest designers in curated paint shops
Industry Implications
1. Interior Design Industry - The interior design industry can benefit from incorporating curated paint shops to offer a unique and personalized shopping experience
2. Paint Manufacturing Industry - The paint manufacturing industry can benefit from producing a wider range of eco-friendly paints to cater to the growing demand of eco-conscious consumers
3. Retail Industry - The retail industry can benefit from adopting the trend of showcasing limited-edition paint ranges in their stores for added variety