To celebrate the 20th anniversary of ANDAM (the Association Nationale pour le Développement des Arts de la Mode) which “promotes emerging French and international fashion talent,†Longchamp is celebrating with a special edition collection of totes created by some of the world's top designers.
Available from October 1, 2009 the ANDAM Longchamp bags have been designed by the likes of Jeremy Scott, BLESS and Charles Anastase.
Implications - One of the most lucrative ways for a company to promote itself and its history is by creating limited edition specialty products when celebrating major anniversaries. It entices consumers and the general public with the exclusive nature of the product while simultaneously celebrating (and showcasing) the brand's longevity.
Couture Charity Bags
ANDAM Longchamp Bags Celebrate 20th Anniversary
Trend Themes
1. Limited Edition Products - Creating limited edition specialty products to celebrate major anniversaries can entice consumers and showcase a brand's longevity.
2. Fashion Collaboration - Collaborating with top designers to create special edition collections can generate excitement and boost brand recognition.
3. Promoting Emerging Talent - Supporting emerging fashion talent through collaborations and special editions can help promote and develop the industry.
Industry Implications
1. Fashion - Fashion brands can leverage limited edition collaborations to create buzz and drive sales.
2. Luxury Goods - The luxury goods industry can benefit from creating exclusive and collectible products to celebrate milestones.
3. Art and Design - Collaborations between designers and brands can bridge the gap between fashion and art, creating unique and collectible pieces.