This CouponCabin Profile Infographic gives viewers the low-down on the identities of smart savers. The 'Profiles of a Coupon User' infographic was created by the deal-saving website CouponCabin. It was an attempt to break the prototypical stereotypes of what is to be expected from coupon users -- who are usually parents. Yet, this is no longer the case as CouponCabin claims on its site that, "as couponing continues to grow in popularity, and redeeming them becomes easier than ever, shoppers with many different identities are embracing the coupon."
At the end of the day, what is so wrong about finding a great saving or deal? The profiles identified in this infographic range from the "Newbie" to "Seasoned Pro," with a bunch in between from the "Weigher" to the "Extremist." Use the CouponCabin Profile Infographic to see where you may fit in.
Coupon User Comparisons
The CouponCabin Profile Chart Embraces The Identities Of Smart Savers
Trend Themes
1. Diverse Coupon Usage - There is a growing portfolio of flexible coupon users, with different profiles and personal characteristics. As such, there are opportunities for innovators to design coupons that cater to diverse users.
2. Coupon User Personalization - There is an increasing demand for personalized coupon user experiences, where coupon vendors can design coupons that fit the user identity. This presents an opportunity for data-driven innovation in the E-commerce industry.
3. Couponing for All - Couponing is now for everyone as the use of coupons is no longer limited to stereotypical parents. This presents an opportunity for the retail industry to design coupons for every demographic and with marketing strategies that engage wider audiences.
Industry Implications
1. E-commerce - There are disruptive possibilities in using customer data to customize coupon offers according to individual profiles or preferences.
2. Finance Technology - Fintech can create platforms that streamline and automate personalized coupon experiences, making them faster and more efficient for businesses and consumers.
3. Retail - The retail sector could tap into the emerging diversity in coupon profiles to create more all-encompassing marketing and engagement strategy for their customers, thereby giving rise to new marketing segments and targeting strategies.