'Pjoy' is the name of a new purpose-led, sustainable cotton pyjama brand that is on a mission to "make mental health an everyday conversation." While enjoying a day in one's pyjamas can be seen as a relaxing luxury, living in pyjamas for an extended period can also represent a time of struggle in one's life—with its sleepwear, Pjoy aims to capture the dual symbolism of PJ day.
By sharing eco-friendly sleepwear with designs by artists, Pjoy will help to support mental health charities and projects with The Pjoys Foundation through GivingWorks.org. In addition to being made of 100% sustainable cotton, the digitally printed pyjamas feature buttons made from Corzo nuts.
Pjoy is currently crowdfunding on Crowdfunder and pledges to donate 5% of its campaign total to Place2Be, a leading national children's mental health charity.
Mental Health-Supporting Sleepwear
'Pjoys' is a Purpose-Driven, Sustainable Cotton Pyjama Brand
Trend Themes
1. Sustainable Sleepwear - Opportunity to disrupt the sleepwear industry by creating eco-friendly pyjamas that support mental health causes.
2. Artistic Designs - Disruptive innovation opportunity to create digitally printed pyjamas with designs by artists, combining fashion with mental health advocacy.
3. Crowdfunding for Causes - Potential for disrupting the crowdfunding industry by supporting mental health charities through a purpose-led sleepwear brand.
Industry Implications
1. Fashion - Disruptive potential in the fashion industry by introducing sustainable and purpose-driven sleepwear that raises awareness for mental health.
2. Charitable Organizations - Opportunity for disruptive innovation in the charitable sector by partnering with purpose-driven brands that donate a portion of their proceeds to mental health causes.
3. Crowdfunding - Potential to disrupt the crowdfunding industry by highlighting the power of supporting mental health initiatives through crowdfunding campaigns.