April is finally here and Baskin-Robbins is hoping to help consumers celebrate the start of the spring season with its new Cotton Candy Crackle ice cream.
Cotton Candy Crackle ice cream is Baskin-Robbins Flavor of the Month for April 2020. The brand-new ice cream flavor consists of a cotton candy-flavored ice cream base, blended with a sweet cotton candy-flavored ribbon and studded with yellow popping candy pieces. The result is a deliciously sweet ice cream with the fun surprise of popping candy in every bite.
Along with Cotton Candy Crackle ice cream, Baskin-Robbins has also debuted a number of Easter-themed treats, including the Bunny Face Cake, Bunny Roll Cake, Speckled Egg Cake, Fluffy Bunny Cake, Bunny Stripe Cake, and more.
Popping Candy Ice Creams
Cotton Candy Crackle Ice Cream is Baskin-Robbins' New Flavor of the Month
Trend Themes
1. Cotton Candy Flavors - Opportunity for other ice cream brands to experiment with unique and nostalgic flavors like cotton candy.
2. Surprise Elements in Food - Disruptive innovation opportunity for food products that incorporate unexpected textures or flavors, such as popping candy in ice cream.
3. Seasonal and Holiday-themed Treats - Potential for businesses in the food industry to create limited-edition seasonal treats that attract customers during specific holidays or seasons.
Industry Implications
1. Ice Cream Industry - Explore innovative flavors and unique additions to traditional ice cream to stay competitive in the market.
2. Confectionery Industry - Opportunity to incorporate popping candy or other surprise elements into confectionery products to create excitement and differentiate from competitors.
3. Bakery Industry - Create holiday-themed cakes and pastries to cater to consumer demand for seasonal treats.