Cosmo's ExtraCurricular is positioned as an online learning platform that "teaches you all the things you won't learn in school." As the pandemic continues and consumers move toward increasingly digital forms of communication and learning, brands like Cosmo are responding by offering user-friendly engagement that can be enjoyed from one's computer screen.
According to the brand, ExtraCurricular is a platform that offers "real talk for the real world." These classes will be aired every Tuesday at 7pm, and will feature a variety of different topics led by industry leaders. Each session will run between 20-30 minutes, offering bite-sized takeaways that can help empower and engage students in a way that the most traditional classroom can't.
Women's Magazine-Led Classes
Cosmo's Extracurricular Will Air 30 Minute Sessions Every Tuesday
Trend Themes
1. Digital Learning - The shift towards digital forms of communication and learning presents an opportunity for brands to create user-friendly online platforms that offer educational content.
2. Short-format Education - The popularity of bite-sized takeaways in online classes opens up possibilities for offering shorter sessions that are focused and easily digestible.
3. Industry-led Classes - The inclusion of industry leaders as instructors in online classes provides an opportunity for students to learn from professionals who are experienced in their respective fields.
Industry Implications
1. Online Education - Online learning platforms can take advantage of the demand for digital learning by offering user-friendly interfaces and courses that cater to specific industries.
2. Digital Media - Digital media companies can explore opportunities to create engaging content, like ExtraCurricular, that educates and entertains audiences at the same time.
3. Professional Development - Companies that specialize in professional development can leverage the trend of industry-led classes to offer high-quality training programs taught by industry experts.