As part of its innovative, connected packaging project, Albéa is showcasing an NFC-enabled cosmetic compact at PDC Paris, the cosmetic product packaging trade fair. The Internet of Beauty (IOB) program combines knowledge from packaging and engineering experts, as well as marketing and design leaders, ultimately aiming to help brands better connect with consumers.
The 'Onyx +' makeup compact integrates NFC technology to allow the people to scan the physical product packaging and discover everything from video tutorials and information to about the formula. With the product, consumers are able to combine the formulas of a bronzer, blush and highlighter to simplify their makeup routine and make touch-ups quickly as needed.
By providing digital content for consumers, brands are able to monitor consumer interactions, as well as connect data and insights for marketing campaigns.
Connected Cosmetic Compacts
Albéa's NFC-Enabled Makeup Compact Explores the "Internet of Beauty"
Trend Themes
1. Internet of Beauty - Albéa's NFC-enabled cosmetic compact demonstrates the opportunities for IoT technology in the beauty industry.
2. Connected Packaging - Albéa's cosmetic compact highlights the need for brands to embrace connected packaging to enhance the consumer experience.
3. Digital Beauty Content - The integration of NFC technology in cosmetic compacts presents a disruptive innovation opportunity for brands to provide digital content to consumers, enhancing their experience and improving marketing efforts.
Industry Implications
1. Beauty and Cosmetics - The NFC-enabled makeup compact is a step towards enhancing the consumer experience and expanding data insights and marketing opportunities within the beauty industry.
2. Marketing - The integration of NFC technology in cosmetic packaging allows for improved data collection and insights, providing more effective marketing campaigns for brands.
3. Consumer Electronics - The Internet of Beauty program and the use of NFC technology in cosmetic packaging presents an opportunity for brands in the consumer electronics industry to expand their product line into the beauty industry and tap into the growing trend of connected packaging.