A London-based yoga company is selling sustainable cork yoga mats to support a good cause. Yoga is an ancient Indian practice that has become popular in countries all over the world. This company is trying to give back to the country that developed the practice by helping vulnerable women escape the sex trade.
‘CorkYogis’ is a social business that operates according to the one-for-one model. For each cork yoga mat that the company sells, it will help an Indian women find dignified employment. The company is able to do this by working with charities in Calcutta that are able to train women in valuable skills such as reading, writing, sewing and tailoring. CorkYogis also employs a number of these women to produce handmade Yoga mat bags out of old saris.
CorkYogis is currently running a Kickstarter campaign to grow the company and help more Indian women find meaningful employment.
Charitable Cork Yoga Mats
These Sustainable Yoga Mats Help Support Vulnerable Women in India
Trend Themes
1. Sustainable Yoga Mats - Innovation opportunity for eco-friendly and sustainable materials for yoga mats.
2. Socially Responsible Business Models - Opportunity to develop one-for-one business models that give back to society.
3. Empowering Vulnerable Women - Innovation opportunity to support vulnerable women by providing them with valuable skills and meaningful employment.
Industry Implications
1. Yoga Apparel and Accessories - Innovation opportunity to develop sustainable and socially responsible products for the yoga industry.
2. Charitable Organizations - Opportunity to collaborate with social businesses like CorkYogis to improve the lives of vulnerable populations.
3. Sustainable Materials - Innovation opportunity for creating sustainable and eco-friendly materials for various industries, including yoga and fitness.