Coppa Club Tower Bridge is a restaurant that overlooks beautiful views and it recently came up with an innovative method of ensuring that customers remain loyal to the brand even in the colder months.
As the Coppa Club's main selling point is the riverside views it offers, the colder months unsurprisingly see a decrease in customer attendance – but the restaurant's newest addition prevents that fact. It set up eight igloo-style domes on its terrace that allow customers to enjoy sitting outdoors and view the riverside sights. The igloos are heated and come with blankets, comfortable furniture and warm lighting.
Coppa Club's winter addition to its restaurant has worked to retain customers, as the igloos are completely booked most days and nights.
Restaurant Igloo Activations
Coppa Club is Combating the Decline in Visitors That Occurs in Winter
Trend Themes
1. Restaurant Igloo Activations - Opportunity to create unique dining experiences in outdoor settings during colder months to attract and retain customers.
Industry Implications
1. Hospitality - Hotels and resorts can explore igloo-style setups to offer guests unique outdoor dining experiences during winter.
2. Event Planning - Event planners can incorporate igloo-style activations to create memorable experiences for clients in outdoor venues.
3. Restaurant - Restaurants can set up igloo-style domes to extend their outdoor dining capacity and attract customers during colder months.