A firm in Shen Zhen, China, recently produced a unique packaging concept for a sparkling wine called COOTA Cider. Not only does the packaging use bright colors to capture the consumer's attention, but it also uses the clever placement of visuals to convey a sense of excitement.
The packaging for COOTA Cider consists of brightly colored glass bottles that are made for easy drinking. The outside of each bottle features a graphic that makes it appear as though real fruit is floating in the bottle. This design is meant to convey the fresh and clean feeling that comes from drinking the refreshing beverage. The fruit is also cleverly placed underneath the brand's name to create the appearance of an exclamation mark. This is meant to add an element of excitement that makes the drink stand out from other sparkling wines.
Overall, the creative packaging concept uses both color and subtle graphics to appeal to Chinese consumers.
Floating Fruit Beverage Packaging
The Packaging for COOTA Cider Conveys a Clean and Fresh Feeling
Trend Themes
1. Unique Packaging Concepts - The trend of using innovative packaging concepts, like the floating fruit design of COOTA Cider, can capture consumer attention and convey a fresh and exciting feeling.
2. Clever Visual Placement - Designs that utilize clever visual placement, such as placing fruit under the brand name to create an exclamation mark, can create a sense of excitement and make a product stand out.
3. Appealing to Chinese Consumers - Using bright colors and subtle graphics to appeal to Chinese consumers is an emerging trend in packaging design.
Industry Implications
1. Beverage Packaging - Innovative packaging concepts like the floating fruit design can disrupt the beverage packaging industry by offering more visually appealing and exciting options to consumers.
2. Graphic Design - Clever visual placement techniques, like using fruit to create an exclamation mark, offer opportunities for disruptive innovation in the graphic design industry by creating unique and attention-grabbing designs.
3. Consumer Goods - The trend of appealing to Chinese consumers through packaging design presents disruptive innovation opportunities in the consumer goods industry, by helping brands differentiate themselves and stand out in the market.