Coors Light, the iconic American brewing company, recently expanded its summer offerings with the introduction of the new Coors Slice Lime and Coors Slice Orange. The limited-edition beer features hints of citrus, making it the perfect refreshing beer for summer. Boasting 4.2% ABV, the delicious new flavors are bound to excite those who enjoy the refreshing, light alcoholic beverages.
The Coors Slice cans took a different approach to its traditional beer packaging, as the new cans are much more colorful and abstract than its other offerings. This intentional choice adds a light, playful aesthetic to the beer, enticing consumers looking for a novel beer offering this summer.
The new Coors Slice beers are now available in beer retailers across the nation.
Refreshing Citrus Summer Beers
Coors Light Relaunches its Coors Slice Range in Time For Summer
Trend Themes
1. Citrus-infused Beers - Creating beers with citrus flavors is a trend that allows breweries to cater to consumers who enjoy refreshing, fruity beverages.
2. Limited-edition Flavors - Introducing limited-edition beer flavors like Coors Slice Lime and Coors Slice Orange presents an opportunity for breweries to generate excitement and attract new customers.
3. Playful Packaging - Developing colorful and abstract beer cans, like the ones used for Coors Slice, can capture consumers' attention and differentiate a brand from competitors.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the trend of citrus-infused beers by experimenting with unique flavor combinations and appealing to niche markets.
2. Beverage Retailers - Beverage retailers can leverage the popularity of limited-edition beer flavors to drive sales, attract new customers, and create a sense of urgency.
3. Packaging Industry - The packaging industry can provide innovative solutions to breweries aiming to create eye-catching, playful designs for their beer cans.