Beer brand company Coors Light came up with a creative way to get beer lovers to use social media to interact with their product. The #DammeCold promotional campaign teams up with notorious action figure celebrity Jean-Claude Van Damme to ask drinkers of the famous Coors Light beer to tell their best #DammeCold stories.
The #DammeCold campaign cleverly plays off of Van Dammes' boisterous popularity and the Coors Light cold-revealing beer packaging to give consumers a fun, unique and interactive way to tell their best beer drinking stories. The #DammeCold campaign encourages drinkers of Coors Light to use social media along with the #DammeCold hashtag to tell their most creative beer drinking stories to win cool prizes. Coors Light will share the top #DammeCold stories across the brand's various social media platforms.
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
Trend Themes
1. Social Media Beer Promotions - Brands are partnering with influencers and using social media to engage beer drinkers and promote their products.
2. Interactive Brand Campaigns - Companies are creating interactive brand campaigns to encourage consumer engagement and brand loyalty.
3. Celebrities in Advertising - Using famous celebrities to promote products and create buzz is a tried and true marketing tactic being utilized by beer brands.
Industry Implications
1. Alcoholic Beverages - Beer brands are constantly looking for new and creative ways to engage consumers and promote their products.
2. Marketing and Advertising - Creating innovative and attention-grabbing brand campaigns is essential for companies to capture consumer attention and drive sales.
3. Influencer Marketing - Partnering with well-known personalities, like Jean-Claude Van Damme, to promote products and engage audiences is becoming increasingly popular in the marketing industry.