Coors Edge — a product available in a 12-pack on Amazon, is an enjoyable alternative to alcoholic beverages. With a 0.5% ABV per 355 mL, the offering is a great option for Dry January.
Statistics point that 80% of Canadians drink alcohol, with rates of consumption significantly rising around the holidays. The first month of the year allows individuals to detox after a lengthy period of festive parties and family gatherings.
Coors Edge is a refreshing golden lager that goes exceptionally well with Ameican-style cheeses, BBQ staples, and traditional salad-based dishes. It boasts only 45 calories and is advertised as "THE beer you can have whenever and wherever you want." The taste of the beloved beverage is preserved — despite the lack of alcohol content, thanks to a double-brewing technique.
Double-Brewed Non-Alcoholic Beers
Coors Edge is an Accessible and Tasty Option for Dry January
Trend Themes
1. Double-brewed Non-alcoholic Beers - Opportunity for breweries to innovate and create more flavorful and satisfying non-alcoholic beer options.
2. Dry January - Potential for businesses to tap into the growing market of people abstaining from alcohol in January and offer appealing non-alcoholic beverage alternatives.
3. Health-conscious Alternatives - Rise in demand for low-calorie, non-alcoholic beverages presents an opportunity for companies to develop new products that cater to health-conscious consumers.
Industry Implications
1. Brewing - Breweries can explore double-brewing techniques and invest in R&D to create innovative non-alcoholic beer options.
2. Beverage - Beverage companies can capitalize on the trend by developing and marketing refreshing and satisfying non-alcoholic drink alternatives for Dry January and health-conscious consumers.
3. Food - Food businesses can pair their dishes with non-alcoholic beers like Coors Edge and promote them as flavorful and complementary options for customers looking for healthier alternatives to alcohol.