For the launch of a new loyalty program, Insomnia Cookies welcomed a local tattoo artist into its Manchester store for one day only and gave customers the chance to get an Insomnia Cookies tattoo. Diehard fans of the brand who dared to get inked were rewarded for their "dedication to the dough" with a lifelong supply of cookies.
Knowing that not everyone would be ready to commit with the same level of intensity, Insomnia Cookies also gave away six specifically designed temporary tattoos in return for a free classic four-pack.
As part of the loyalty program, members benefit from 10 rewards points earned for every dollar spent, making it easy to rack up points online and in-store that can be redeemed for treats like cookies, ice cream, brownies and more.
In-Store Tattoo Parlors
Insomnia Cookies Rewarded Fans Who Got an Insomnia Cookies Tattoo
Trend Themes
1. Collaborative In-store Pop-ups - Retailers incorporating unique, temporary experiences like tattoo parlors within their stores can create buzz and increase brand loyalty.
2. Permanent Brand Loyalty Rewards - Brands offering lifelong incentives for extreme fan dedication can cultivate deep emotional connections with their customer base.
3. Interactive Customer Engagement - Engaging customers through interactive and experiential marketing strategies, such as in-store events, can enhance the shopping experience and reinforce loyalty.
Industry Implications
1. Retail - The retail industry can leverage unique, in-store collaborations to attract foot traffic and engage customers in memorable ways.
2. Tattoo and Body Art - The tattoo industry may explore partnerships with retail brands to expand their market reach and offer new, mainstream experiences to potential clients.
3. Food and Beverage - Food and beverage companies can create innovative loyalty programs that include both permanent and temporary rewards to deepen customer engagement.