As much as labeling can set one product apart from its competing goods, the designer of these cookie tins understands that it's a completely different container that will really make an item stand out. This hypothetical brand of Caramel Chunk Almond cookies influenced a spin on the packaging: it's cans of nuts that this product was made to resemble.
Lim Xin Yu's worked with a retro color scheme of warm shades from maroon to orange, using color blocking with triangular patterns for a highly stimulating wrapper. Old-fashioned slab typography describes the contents of the cookie tins and a single photograph of a biscuit suggests the baked goods inside that you cannot see. It's a backwards-looking branding strategy with contemporary freshness that would make these cookie tins appeal to vintage-loving millennials and nostalgic boomer consumers.
Canned Biscuit Branding
Vintage-Inspired Cookie Tins Contain a Nostalgic Strategy
Trend Themes
1. Retro-inspired Packaging - Opportunity for brands to create unique and eye-catching package designs that appeal to consumers' nostalgia.
2. Branding with Warm Color Schemes - Opportunity for brands to use warm color palettes and color blocking techniques to create visually stimulating packaging.
3. Nostalgia Marketing - Opportunity for brands to tap into consumers' nostalgia by incorporating retro elements into their branding strategies.
Industry Implications
1. Food Packaging - Opportunity for food brands to differentiate themselves in the market by creating unique and nostalgic packaging designs for their products.
2. Bakery - Opportunity for bakeries to attract vintage-loving millennials and nostalgic boomer consumers by using retro-inspired branding strategies.
3. Consumer Goods - Opportunity for consumer goods brands to leverage nostalgia marketing to resonate with their target audience and stand out from competitors.