With Pride Month just around the corner, the new Converse Pride Collection gives consumers a stylish way to show their support for the LGBT community.
The new Converse Pride Collection is similar to last year's line in that both draw inspiration from the LGBT flag. The collection includes the brand's signature Chuck Taylor All Star shoe decorated with a variety of colorful rainbow designs. Standout options include a woven rainbow pattern and a pair of black high-tops speckled with colorful specks. For those who wish to design their own rainbow creation, the brand is offering a Design Your Own Chuck Taylor All Star Pride option for customizing the colorful kicks.
Available for all genders, the new collection demonstrates a small way that brands can show support for the LGBT community.
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
Trend Themes
1. Lgbt-inclusive Fashion - There is a growing trend of fashion brands creating inclusive collections that celebrate the LGBT community.
2. Customizable Footwear - Brands are offering customization options for consumers to design their own unique footwear, like the Converse Pride collection's Design Your Own Chuck Taylor All Star Pride option.
3. Brand Support for Social Causes - More brands are aligning themselves with social causes, such as the LGBT community, to show support and connect with consumers who share those values.
Industry Implications
1. Fashion - The fashion industry can capitalize on the LGBT-inclusive trend by creating collections and products that celebrate diversity and inclusion.
2. Footwear - The footwear industry has an opportunity to offer customizable options for consumers, allowing them to design their own unique shoes that reflect their personal style and values.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop campaigns that showcase their support for social causes, like the LGBT community, and effectively connect with their target audience.