Iconic convenience store chain 7-Eleven breaches into the realm of fashion with its new Convenience Tour collection which is full of golf-ready apparel. It features polo tops, crops, tank tops, graphic tees, and much more. Prepared for the summer season, the capsule is also full of headwear options as well including bucket hats, snapbacks, and classic ballcaps.
To complement the apparel, there are the Lucky 7 golf balls and tees. Elsewhere, the apparel is detailed with the vintage rooster logo that is drawn from the late 1940s seen on accessories such as bags, socks, pins, and patches. Rounding out the collection are the cans and soft-sided coolers that keep drinks cold when out on the course.
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Trend Themes
1. Convenience Tour Golf Apparel - 7-Eleven introduces a golf-ready apparel collection as part of its Convenience Tour line, featuring a variety of tops, headwear, and accessories.
2. Vintage-inspired Accessories - The Convenience Tour collection includes accessories detailed with a vintage rooster logo from the late 1940s, such as bags, socks, pins, and patches.
3. Coolers and Drinkware - 7-Eleven's Convenience Tour collection offers soft-sided coolers and cans designed to keep drinks cold on the golf course.
Industry Implications
1. Fashion Retail - The Convenience Tour golf apparel collection expands 7-Eleven's market reach, bringing fashion into the convenience store industry.
2. Sports Accessories - By incorporating vintage-inspired accessories in the Convenience Tour collection, 7-Eleven taps into the growing market for nostalgic sportswear.
3. Beverage and Cooler Manufacturing - 7-Eleven's introduction of coolers and drinkware in the Convenience Tour collection creates opportunities for beverage and cooler manufacturers to collaborate on innovative products.