7-Eleven launched a new online merchandise-focused shop titled '7Collection.' The website is live as of today, and it features product lines such as the 'Slurpee' collection and the 'Cars of 7-Eleven Collection.'
The Slurpee collection includes t-shirts, long sleeve shirts, baseball hats, tote bags, blankets, and figurines, all featuring 7-Eleven Slurpee branding. The items in this collection range from $7 USD for a tote bag up to $55 for a blanket. The Cars of 7-Eleven collection also features wearable apparel, but in addition to this, features accessories specific for cars, such as air fresheners and external decals.
Aside from these two focused product lines, 7Collection also features a number of 7-Eleven-branded apparel and accessories.
In celebration of the launch of 7Collection, 7-Eleven is offering customers 11% off for the first week by entering the code '
7Collection11' at checkout.
Convenience Store Merchandise Shops
7-Eleven Launched the '7Collection' Online Shop
Trend Themes
1. Branded Merchandise Collections - Opportunity for other industries to create and sell branded merchandise collections to expand their brand presence.
2. Convenience Store E-commerce Shops - Opportunity for other convenience stores to launch e-commerce shops as a new revenue stream and to expand brand presence.
3. Limited-time Discounts for New Product Launches - Opportunity for businesses to offer limited-time discounts for their new product launches to incentivize customer purchases and increase product awareness.
Industry Implications
1. Retail Industry - E-commerce merchandise stores can be a good strategy to expand brand presence and generate revenue for the retail industry.
2. Fast Food Industry - Online merchandise shops can help fast food chains expand their brand presence and generate additional revenue streams.
3. Entertainment Industry - Creating branded merchandise collections can be an effective way for entertainment companies to promote their brand and generate revenue beyond their main products.