Convenience Store Coffee Pods

This Retailer is Now Producing Its Own Inexpensive Coffee Pods

7‑Eleven recently announced that it is now selling its own line of convenience store coffee pods. While brands such as Nespresso and Keurig specialize in providing superior single-serve coffee, 7-Eleven places the emphasis on value. The retailer who pioneered the introduction of on-the-go-coffee is now offering the same level of convenience at home.

7‑Eleven will now sell single-serve coffee pods in two package sizes. Consumers can choose between an eight-pack or a two-pack. Each pack comes at a price point that is highly affordable for the average consumer. Overall, 7-Eleven's convenience store coffee pods cost well below the average price of comparable single-serve brew cups. Despite the low price point, the 7-Eleven pods are still filled with high-quality coffee. Consumers can choose between 7-Eleven's Regular Exclusive, the 100% Colombian blend or the seasonal Pumpkin Spice.

7-Eleven's new line of convenience store coffee pods provide consumers with the same quality coffee they enjoy at a price they can afford.
Trend Themes
1. Affordable Coffee Pods - 7-Eleven is disrupting the coffee industry by offering inexpensive convenience store coffee pods as an alternative to brands like Nespresso and Keurig.
2. Value-focused Single-serve Coffee - 7-Eleven's emphasis on value in their convenience store coffee pods is a disruptive innovation opportunity for the single-serve coffee market.
3. Convenience at Home - By bringing the on-the-go coffee experience to consumers' homes, 7-Eleven is tapping into the disruptive potential of convenience store coffee pods.
Industry Implications
1. Coffee Retail - The introduction of 7-Eleven's affordable convenience store coffee pods presents a disruptive innovation opportunity within the coffee retail industry.
2. Single-serve Coffee Machines - 7-Eleven's emphasis on value in their coffee pods creates a disruptive opportunity within the single-serve coffee machine industry.
3. Seasonal Coffee Products - The seasonal Pumpkin Spice coffee pod offering by 7-Eleven presents a disruptive opportunity within the market for seasonal coffee products.

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