New England-based convenience store chain Alltown opened the doors to a new convenience market format Alltown Fresh in Plymouth, Massachusetts that offers fresh food for different dietary preferences and a "rush-free environment." While there are stations within the store that allow for guests to easily grab a coffee, snack or meal to go, there are also spots to encourage sitting and enjoying the moment—for fresh made-to-order food items, there's even an open grill.
The 4,800 square foot store includes everything from groceries and craft beer to pet relief areas and electric charging stations, all with a modern design that emphasizes healthy living.
Although convenience stores have become associated with inexpensive, unhealthy food and beverage choices, Alltown Fresh sets itself apart with organic, natural, vegan, free-from and locally sourced options.
Accommodating Convenience Markets
The Alltown Fresh Concept Caters to Various Dietary Preferences
Trend Themes
1. Rise of Fresh Convenience Markets - The emergence of convenience markets that offer fresh food options and cater to various dietary preferences presents an opportunity for innovative entrepreneurs to capitalize on the growing demand for healthier, convenient meals.
2. Enhanced In-store Experience - Convenience stores that provide a welcoming environment with spaces for sitting and enjoying freshly prepared meals create an opportunity for brands to disrupt the traditional fast-paced, grab-and-go convenience store model.
3. Emphasis on Healthy Living - The focus on organic, natural, vegan, free-from, and locally sourced options in convenience stores opens up avenues for brands to disrupt the perception of convenience stores as providers of unhealthy food choices.
Industry Implications
1. Convenience Store Industry - Companies within the convenience store industry can explore the opportunity to expand their offerings to include fresh, healthy food options to cater to changing consumer preferences.
2. Food and Beverage Industry - Companies in the food and beverage industry can leverage the rise of fresh convenience markets to create and promote new product lines that align with consumers' demand for healthier, convenient meal options.
3. Retail Design Industry - The trend towards fresh convenience markets with a focus on enhancing the in-store experience provides an opportunity for retail design professionals to create innovative store layouts and atmospheres that promote a sense of relaxation and enjoyment.